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Paid Search: Are Performance Max Campaigns Any Good?
All about Performance Max in PPC!
Jasmine Adams
Feb 1, 20243 min read
Why Alt Text is Important for SEO: Guide for Small Business Owners
Should you take a look at alt-text for SEO?
Peter Jarvis
Jan 25, 20243 min read
Google Ads vs. Facebook Ads: which is best for eCommerce?
Facebook and Instagram or Google? We discuss which is best for eCommerce
Peter Jarvis
Nov 17, 20234 min read
How is Google Search Console used in SEO and Why eCommerce Leaders Should Care?
What is Google Search Console?
José de la Puente
Nov 9, 20234 min read
Tips for Amazon Ads Success on Black Friday 2023
How to get the most of out Black Friday 2023 for eCommerce
Liam Hughes
Nov 3, 20233 min read
PPC checklist: 20 things you should be checking regularly for improved Google Ads performance
Your daily checklist for PPC success!
Peter Jarvis
Oct 27, 20235 min read
Does Paid Search Cannibalize SEO? Unveiling the Complex Interplay
Can Paid Search eat into SEO?
Peter Jarvis
Oct 13, 20233 min read
Making Friends with the Meta Ads Algorithm: A Critical Insight for eCommerce Business Owners
How to stop worrying and learn to love the Facebook Ads algorithm
Liam Hughes
Sep 27, 20233 min read
Facebook Ads: A Campaign Tactics Guide for SME eCommerce Brands
What sort of tactics must a basic Facebook Ads campaign bear in mind?
Jasmine Adams
Sep 7, 20234 min read
Why Amazon Ads Are the Untapped Goldmine for Small Business Marketing
Using only Google and Meta? Consider Amazon.
Peter Jarvis
Sep 1, 20233 min read
How to Decide on Your Paid Search Marketing Spend
What is the best way to approach Marketing budgeting for PPC?
Peter Jarvis
Aug 10, 20233 min read
Which is better for eCommerce - Amazon Ads, Google Ads or Facebook Ads?
Amazon, Google or Facebook - which is better?
José de la Puente
Jul 27, 20233 min read
Paid Search Advertising Seasonality: It's Hot, Then It's Cold; It's Yes, Then it's No
In a digital world that is more dynamic than ever, understanding the subtle influences on your eCommerce business can offer a significant...
Jasmine Adams
Jul 19, 20233 min read
Evaluating Your Amazon Prime Day Sales Performance: A Post-Mortem for Business Owners
How to analyse the performance of Amazon after Prime Day
Peter Jarvis
Jul 17, 20233 min read
Strategically Selecting SEO and PPC Target Keywords to Boost Your Rankings
Is it possible to combine PPC and SEO analysis together to select target keywords?
Liam Hughes
Jun 28, 20233 min read
How to Attribute Facebook Ads in Your Marketing Mix: Beginner's Guide for Business Owners
As businesses venture deeper into the digital age, the importance of a solid and diverse marketing mix cannot be overstated. Among the...
Peter Jarvis
Jun 15, 20233 min read
What is an SEO Periodic Table (and why should I care?)
Time for a quick primer on the famous SEO Periodic Table and what it's used for.
Jasmine Adams
Jun 1, 20233 min read
Stop Wasting the Budget: Common Errors in Paid Search Advertising and How to Avoid Them
Stop Wasting the Budget: Common Errors in Paid Search Advertising
Peter Jarvis
May 22, 20233 min read
The Evolution of Amazon Ads: A Brief History
Amazon Ads: get the backstory
Jasmine Adams
May 11, 20233 min read
The Chronicles of a Facebook Ad Consultant: Top 10 Pitfalls in Facebook Advertising
What are the common pitfalls of advertising on Facebook?
Peter Jarvis
May 9, 20234 min read
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